@article{
185-17413,
title = {Methoden der Marketingforschung für Bibliotheken und Informationseinrichtungen},
journal = {Praxishandbuch Bibliotheks- und Informationsmarketing},
author = {Fühles-Ubach, Simone and Georgy, Ursula and Schade, Frauke},
editor = {Georgy, Ursula},
editor = {Schade, Frauke},
address = {Berlin},
publisher = {De Gruyter},
year = {2012},
language = {German},
url = {https://katalog.fid-bbi.de/Record/185-17413}
}