Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”

Titel: Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
verantwortlich: Braehmer, Uwe
In: Communications, 14, 1988, 1, S. 83-92
veröffentlicht: Walter de Gruyter GmbH
Erscheinungsjahr: 1988
Medientyp: E-Article
Datenquelle: Walter de Gruyter GmbH (CrossRef)
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Zusammenfassung: <jats:title>Summary</jats:title> <jats:p> Exceptionel, social functions of readerships make a readership analysis of two communication professional magazines most interesting. The readers are journalists and public relations experts. The subscribers were asked in written form in two structural surveys as to their reading habits and estimation of the topics with regard to the professional magazines „Journalist“ and „PR Magazin“. The first one is the official publication of the German Organization of Journalists DJV, the second is published in close cooperation with the German Public Relations Society DPRG. The data concerning a normal structural survey of the readers is upgraded because professional magazines were examined which are made by respectively created with the assistance of two recognized professional institutions. It gives the possibility to get some information about journalists and public relations experts who are the opinion leader in Germany.</jats:p>
Umfang: 83-92
Sprache: Englisch
ISSN: 1613-4087
0341-2059
DOI: 10.1515/comm-1988-0106