A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings

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Titel
A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings
verantwortlich
Nazneen, Afroze; Junaidi, Maqsood Hussain; Sharma, Rohan
In
International Journal of Asian Business and Information Management, 10, 2019, 4, S. 47-58
veröffentlicht
Erscheinungsjahr
2019
Medientyp
E-Article
Datenquelle
IGI Global (CrossRef)
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author_facet Nazneen, Afroze
Junaidi, Maqsood Hussain
Sharma, Rohan
Nazneen, Afroze
Junaidi, Maqsood Hussain
Sharma, Rohan
author Nazneen, Afroze
Junaidi, Maqsood Hussain
Sharma, Rohan
spellingShingle Nazneen, Afroze
Junaidi, Maqsood Hussain
Sharma, Rohan
International Journal of Asian Business and Information Management
A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings
Management of Technology and Innovation
Strategy and Management
Computer Science Applications
Cultural Studies
Business and International Management
author_sort nazneen, afroze
spelling Nazneen, Afroze Junaidi, Maqsood Hussain Sharma, Rohan 1947-9638 1947-9646 IGI Global Management of Technology and Innovation Strategy and Management Computer Science Applications Cultural Studies Business and International Management http://dx.doi.org/10.4018/ijabim.2019100104 <p>The present research aims to study the understanding of children's and parents' buying behavior in relation to financial savings. 300 subjects were taken from the age group 8-12 years belonging to middle and upper middle-class income group. The results show that there is no difference in children in the initial stage as well as the parent's initial stage buying behavior but in case of a final stage the difference were found in the decision-making of the parents. Saying no to their children is very difficult for the parents, but the results show that in the initial stage, parents agree to whatever demand created by the children, but when it comes to the fulfillment of the demand they think twice before purchasing any product. As per the result, most of the time they try to avoid it, but any product related to the education, eatables, clothes, etc., parents generally buy for their children without considering the cost of the product. It is also found that a lot depends upon the convincing power of children or the attachment of the children has been seen or judged by the parents with the related product.</p> A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings International Journal of Asian Business and Information Management
doi_str_mv 10.4018/ijabim.2019100104
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series International Journal of Asian Business and Information Management
source_id 49
title A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings
title_unstemmed A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings
title_full A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings
title_fullStr A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings
title_full_unstemmed A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings
title_short A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings
title_sort a study of children & parent buying behaviour with special refrence to financial savings
topic Management of Technology and Innovation
Strategy and Management
Computer Science Applications
Cultural Studies
Business and International Management
url http://dx.doi.org/10.4018/ijabim.2019100104
publishDate 2019
physical 47-58
description <p>The present research aims to study the understanding of children's and parents' buying behavior in relation to financial savings. 300 subjects were taken from the age group 8-12 years belonging to middle and upper middle-class income group. The results show that there is no difference in children in the initial stage as well as the parent's initial stage buying behavior but in case of a final stage the difference were found in the decision-making of the parents. Saying no to their children is very difficult for the parents, but the results show that in the initial stage, parents agree to whatever demand created by the children, but when it comes to the fulfillment of the demand they think twice before purchasing any product. As per the result, most of the time they try to avoid it, but any product related to the education, eatables, clothes, etc., parents generally buy for their children without considering the cost of the product. It is also found that a lot depends upon the convincing power of children or the attachment of the children has been seen or judged by the parents with the related product.</p>
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author Nazneen, Afroze, Junaidi, Maqsood Hussain, Sharma, Rohan
author_facet Nazneen, Afroze, Junaidi, Maqsood Hussain, Sharma, Rohan, Nazneen, Afroze, Junaidi, Maqsood Hussain, Sharma, Rohan
author_sort nazneen, afroze
container_issue 4
container_start_page 47
container_title International Journal of Asian Business and Information Management
container_volume 10
description <p>The present research aims to study the understanding of children's and parents' buying behavior in relation to financial savings. 300 subjects were taken from the age group 8-12 years belonging to middle and upper middle-class income group. The results show that there is no difference in children in the initial stage as well as the parent's initial stage buying behavior but in case of a final stage the difference were found in the decision-making of the parents. Saying no to their children is very difficult for the parents, but the results show that in the initial stage, parents agree to whatever demand created by the children, but when it comes to the fulfillment of the demand they think twice before purchasing any product. As per the result, most of the time they try to avoid it, but any product related to the education, eatables, clothes, etc., parents generally buy for their children without considering the cost of the product. It is also found that a lot depends upon the convincing power of children or the attachment of the children has been seen or judged by the parents with the related product.</p>
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spelling Nazneen, Afroze Junaidi, Maqsood Hussain Sharma, Rohan 1947-9638 1947-9646 IGI Global Management of Technology and Innovation Strategy and Management Computer Science Applications Cultural Studies Business and International Management http://dx.doi.org/10.4018/ijabim.2019100104 <p>The present research aims to study the understanding of children's and parents' buying behavior in relation to financial savings. 300 subjects were taken from the age group 8-12 years belonging to middle and upper middle-class income group. The results show that there is no difference in children in the initial stage as well as the parent's initial stage buying behavior but in case of a final stage the difference were found in the decision-making of the parents. Saying no to their children is very difficult for the parents, but the results show that in the initial stage, parents agree to whatever demand created by the children, but when it comes to the fulfillment of the demand they think twice before purchasing any product. As per the result, most of the time they try to avoid it, but any product related to the education, eatables, clothes, etc., parents generally buy for their children without considering the cost of the product. It is also found that a lot depends upon the convincing power of children or the attachment of the children has been seen or judged by the parents with the related product.</p> A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings International Journal of Asian Business and Information Management
spellingShingle Nazneen, Afroze, Junaidi, Maqsood Hussain, Sharma, Rohan, International Journal of Asian Business and Information Management, A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings, Management of Technology and Innovation, Strategy and Management, Computer Science Applications, Cultural Studies, Business and International Management
title A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings
title_full A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings
title_fullStr A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings
title_full_unstemmed A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings
title_short A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings
title_sort a study of children & parent buying behaviour with special refrence to financial savings
title_unstemmed A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings
topic Management of Technology and Innovation, Strategy and Management, Computer Science Applications, Cultural Studies, Business and International Management
url http://dx.doi.org/10.4018/ijabim.2019100104