A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings
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- Titel
- A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings
- verantwortlich
- ; ;
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- International Journal of Asian Business and Information Management, 10, 2019, 4, S. 47-58
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- 2019
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- IGI Global (CrossRef)
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author_facet |
Nazneen, Afroze Junaidi, Maqsood Hussain Sharma, Rohan Nazneen, Afroze Junaidi, Maqsood Hussain Sharma, Rohan |
---|---|
author |
Nazneen, Afroze Junaidi, Maqsood Hussain Sharma, Rohan |
spellingShingle |
Nazneen, Afroze Junaidi, Maqsood Hussain Sharma, Rohan International Journal of Asian Business and Information Management A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings Management of Technology and Innovation Strategy and Management Computer Science Applications Cultural Studies Business and International Management |
author_sort |
nazneen, afroze |
spelling |
Nazneen, Afroze Junaidi, Maqsood Hussain Sharma, Rohan 1947-9638 1947-9646 IGI Global Management of Technology and Innovation Strategy and Management Computer Science Applications Cultural Studies Business and International Management http://dx.doi.org/10.4018/ijabim.2019100104 <p>The present research aims to study the understanding of children's and parents' buying behavior in relation to financial savings. 300 subjects were taken from the age group 8-12 years belonging to middle and upper middle-class income group. The results show that there is no difference in children in the initial stage as well as the parent's initial stage buying behavior but in case of a final stage the difference were found in the decision-making of the parents. Saying no to their children is very difficult for the parents, but the results show that in the initial stage, parents agree to whatever demand created by the children, but when it comes to the fulfillment of the demand they think twice before purchasing any product. As per the result, most of the time they try to avoid it, but any product related to the education, eatables, clothes, etc., parents generally buy for their children without considering the cost of the product. It is also found that a lot depends upon the convincing power of children or the attachment of the children has been seen or judged by the parents with the related product.</p> A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings International Journal of Asian Business and Information Management |
doi_str_mv |
10.4018/ijabim.2019100104 |
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2019 |
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IGI Global |
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series |
International Journal of Asian Business and Information Management |
source_id |
49 |
title |
A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings |
title_unstemmed |
A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings |
title_full |
A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings |
title_fullStr |
A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings |
title_full_unstemmed |
A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings |
title_short |
A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings |
title_sort |
a study of children & parent buying behaviour with special refrence to financial savings |
topic |
Management of Technology and Innovation Strategy and Management Computer Science Applications Cultural Studies Business and International Management |
url |
http://dx.doi.org/10.4018/ijabim.2019100104 |
publishDate |
2019 |
physical |
47-58 |
description |
<p>The present research aims to study the understanding of children's and parents' buying behavior in relation to financial savings. 300 subjects were taken from the age group 8-12 years belonging to middle and upper middle-class income group. The results show that there is no difference in children in the initial stage as well as the parent's initial stage buying behavior but in case of a final stage the difference were found in the decision-making of the parents. Saying no to their children is very difficult for the parents, but the results show that in the initial stage, parents agree to whatever demand created by the children, but when it comes to the fulfillment of the demand they think twice before purchasing any product. As per the result, most of the time they try to avoid it, but any product related to the education, eatables, clothes, etc., parents generally buy for their children without considering the cost of the product. It is also found that a lot depends upon the convincing power of children or the attachment of the children has been seen or judged by the parents with the related product.</p> |
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author | Nazneen, Afroze, Junaidi, Maqsood Hussain, Sharma, Rohan |
author_facet | Nazneen, Afroze, Junaidi, Maqsood Hussain, Sharma, Rohan, Nazneen, Afroze, Junaidi, Maqsood Hussain, Sharma, Rohan |
author_sort | nazneen, afroze |
container_issue | 4 |
container_start_page | 47 |
container_title | International Journal of Asian Business and Information Management |
container_volume | 10 |
description | <p>The present research aims to study the understanding of children's and parents' buying behavior in relation to financial savings. 300 subjects were taken from the age group 8-12 years belonging to middle and upper middle-class income group. The results show that there is no difference in children in the initial stage as well as the parent's initial stage buying behavior but in case of a final stage the difference were found in the decision-making of the parents. Saying no to their children is very difficult for the parents, but the results show that in the initial stage, parents agree to whatever demand created by the children, but when it comes to the fulfillment of the demand they think twice before purchasing any product. As per the result, most of the time they try to avoid it, but any product related to the education, eatables, clothes, etc., parents generally buy for their children without considering the cost of the product. It is also found that a lot depends upon the convincing power of children or the attachment of the children has been seen or judged by the parents with the related product.</p> |
doi_str_mv | 10.4018/ijabim.2019100104 |
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series | International Journal of Asian Business and Information Management |
source_id | 49 |
spelling | Nazneen, Afroze Junaidi, Maqsood Hussain Sharma, Rohan 1947-9638 1947-9646 IGI Global Management of Technology and Innovation Strategy and Management Computer Science Applications Cultural Studies Business and International Management http://dx.doi.org/10.4018/ijabim.2019100104 <p>The present research aims to study the understanding of children's and parents' buying behavior in relation to financial savings. 300 subjects were taken from the age group 8-12 years belonging to middle and upper middle-class income group. The results show that there is no difference in children in the initial stage as well as the parent's initial stage buying behavior but in case of a final stage the difference were found in the decision-making of the parents. Saying no to their children is very difficult for the parents, but the results show that in the initial stage, parents agree to whatever demand created by the children, but when it comes to the fulfillment of the demand they think twice before purchasing any product. As per the result, most of the time they try to avoid it, but any product related to the education, eatables, clothes, etc., parents generally buy for their children without considering the cost of the product. It is also found that a lot depends upon the convincing power of children or the attachment of the children has been seen or judged by the parents with the related product.</p> A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings International Journal of Asian Business and Information Management |
spellingShingle | Nazneen, Afroze, Junaidi, Maqsood Hussain, Sharma, Rohan, International Journal of Asian Business and Information Management, A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings, Management of Technology and Innovation, Strategy and Management, Computer Science Applications, Cultural Studies, Business and International Management |
title | A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings |
title_full | A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings |
title_fullStr | A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings |
title_full_unstemmed | A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings |
title_short | A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings |
title_sort | a study of children & parent buying behaviour with special refrence to financial savings |
title_unstemmed | A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings |
topic | Management of Technology and Innovation, Strategy and Management, Computer Science Applications, Cultural Studies, Business and International Management |
url | http://dx.doi.org/10.4018/ijabim.2019100104 |