Storytelling in design : defining, designing, and selling multidevice products
Bibliographische Detailangaben
- Titel
- Storytelling in design defining, designing, and selling multidevice products
- verantwortlich
- Ausgabe
- First edition
- veröffentlicht
- Erscheinungsjahr
- 2019
- Erscheint auch als
- Dahlström, Anna, Storytelling in design, First edition, Beijing : O'Reilly, 2019, xx, 392 Seiten
- Andere Ausgaben
- Storytelling in design: defining, designing, and selling multidevice products
- Medientyp
- E-Book
- Datenquelle
- K10plus Verbundkatalog
- Tags
- Tag hinzufügen
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- Zusammenfassung
- Intro -- [ Preface ] -- Why Storytelling Matters -- How This All Started -- The Role of Stories Throughout History -- The Medium of Stories -- The Role of Personal Storytelling in Day-to-Day Lives -- Storytelling Today -- Stories as a Persuasion Tool -- The Role of Storytelling in Product Design -- Summary -- The Anatomy of a Great Story -- The Architect Analogy of Explaining UX -- Aristotle's Seven Golden Rules of Storytelling -- The Three Parts to a Story -- The Art of Dramaturgy -- What Dramaturgy Teaches Us About Product Design -- The Circular Nature of Digital Product Experiences -- Five Key Storytelling Lessons -- Storytelling for Product Design -- When Any Device, Used Anywhere and at Any Time, Is Your Starting Point -- How Traditional Storytelling Is Changing -- How the Landscape of Product Design Is Changing -- Changes in Consumer Expectations -- Summary -- The Emotional Aspect of Product Design -- Shouting at the Voice Assistant -- The Role of Emotion in Storytelling -- The Role of Emotion in Product Design -- Emotions and Our Different Levels of Needs -- Understanding Emotions -- Situations Where Emotion in Design Can Play a Key Role -- What Storytelling Can Teach Us About Evoking Emotions in Product Design -- Summary -- Defining and Structuring Experiences with Dramaturgy -- Understanding and Defining Your Product Life Cycle -- The Role of Dramaturgy in Storytelling -- The Role of Dramaturgy in Product Design -- Variations on the Three-Act Structure -- Applying Sequencing and Mini-Stories to Product Design -- The Difference Between Acts, Sequences, Scenes, and Shots -- Understanding Plot Points -- Plot Points in Product Design -- Typical Experience Structures of Common Product Life Cycles -- How to Use Dramaturgy and Plot Points to Define the Narrative Structure of Product Experiences -- Summary.
- Umfang
- 1 online resource (415 pages)
- Sprache
- Englisch
- Schlagworte
- BK-Notation
-
85.40 Marketing
54.65 Webentwicklung, Webanwendungen - ISBN
-
9781491959374