Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”

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Titel
Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
verantwortlich
Braehmer, Uwe
In
Communications, 14, 1988, 1, S. 83-92
veröffentlicht
Erscheinungsjahr
1988
Medientyp
E-Article
Datenquelle
Walter de Gruyter GmbH (CrossRef)
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author_facet Braehmer, Uwe
Braehmer, Uwe
author Braehmer, Uwe
spellingShingle Braehmer, Uwe
Communications
Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
Arts and Humanities (miscellaneous)
Communication
author_sort braehmer, uwe
spelling Braehmer, Uwe 1613-4087 0341-2059 Walter de Gruyter GmbH Arts and Humanities (miscellaneous) Communication http://dx.doi.org/10.1515/comm-1988-0106 <jats:title>Summary</jats:title> <jats:p> Exceptionel, social functions of readerships make a readership analysis of two communication professional magazines most interesting. The readers are journalists and public relations experts. The subscribers were asked in written form in two structural surveys as to their reading habits and estimation of the topics with regard to the professional magazines „Journalist“ and „PR Magazin“. The first one is the official publication of the German Organization of Journalists DJV, the second is published in close cooperation with the German Public Relations Society DPRG. The data concerning a normal structural survey of the readers is upgraded because professional magazines were examined which are made by respectively created with the assistance of two recognized professional institutions. It gives the possibility to get some information about journalists and public relations experts who are the opinion leader in Germany.</jats:p> Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” Communications
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title_sub Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
title Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
title_unstemmed Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
title_full Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
title_fullStr Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
title_full_unstemmed Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
title_short Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
title_sort meinungsbildner und multiplikatoren : ergebnisse einer stammleser-befragung der branchenmedien „journalist” und „pr-magazin”
topic Arts and Humanities (miscellaneous)
Communication
url http://dx.doi.org/10.1515/comm-1988-0106
publishDate 1988
physical 83-92
description <jats:title>Summary</jats:title> <jats:p> Exceptionel, social functions of readerships make a readership analysis of two communication professional magazines most interesting. The readers are journalists and public relations experts. The subscribers were asked in written form in two structural surveys as to their reading habits and estimation of the topics with regard to the professional magazines „Journalist“ and „PR Magazin“. The first one is the official publication of the German Organization of Journalists DJV, the second is published in close cooperation with the German Public Relations Society DPRG. The data concerning a normal structural survey of the readers is upgraded because professional magazines were examined which are made by respectively created with the assistance of two recognized professional institutions. It gives the possibility to get some information about journalists and public relations experts who are the opinion leader in Germany.</jats:p>
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author Braehmer, Uwe
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description <jats:title>Summary</jats:title> <jats:p> Exceptionel, social functions of readerships make a readership analysis of two communication professional magazines most interesting. The readers are journalists and public relations experts. The subscribers were asked in written form in two structural surveys as to their reading habits and estimation of the topics with regard to the professional magazines „Journalist“ and „PR Magazin“. The first one is the official publication of the German Organization of Journalists DJV, the second is published in close cooperation with the German Public Relations Society DPRG. The data concerning a normal structural survey of the readers is upgraded because professional magazines were examined which are made by respectively created with the assistance of two recognized professional institutions. It gives the possibility to get some information about journalists and public relations experts who are the opinion leader in Germany.</jats:p>
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spelling Braehmer, Uwe 1613-4087 0341-2059 Walter de Gruyter GmbH Arts and Humanities (miscellaneous) Communication http://dx.doi.org/10.1515/comm-1988-0106 <jats:title>Summary</jats:title> <jats:p> Exceptionel, social functions of readerships make a readership analysis of two communication professional magazines most interesting. The readers are journalists and public relations experts. The subscribers were asked in written form in two structural surveys as to their reading habits and estimation of the topics with regard to the professional magazines „Journalist“ and „PR Magazin“. The first one is the official publication of the German Organization of Journalists DJV, the second is published in close cooperation with the German Public Relations Society DPRG. The data concerning a normal structural survey of the readers is upgraded because professional magazines were examined which are made by respectively created with the assistance of two recognized professional institutions. It gives the possibility to get some information about journalists and public relations experts who are the opinion leader in Germany.</jats:p> Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” Communications
spellingShingle Braehmer, Uwe, Communications, Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”, Arts and Humanities (miscellaneous), Communication
title Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
title_full Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
title_fullStr Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
title_full_unstemmed Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
title_short Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
title_sort meinungsbildner und multiplikatoren : ergebnisse einer stammleser-befragung der branchenmedien „journalist” und „pr-magazin”
title_sub Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
title_unstemmed Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
topic Arts and Humanities (miscellaneous), Communication
url http://dx.doi.org/10.1515/comm-1988-0106