Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
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- Titel
- Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”
- verantwortlich
- In
- Communications, 14, 1988, 1, S. 83-92
- veröffentlicht
- Erscheinungsjahr
- 1988
- Medientyp
- E-Article
- Datenquelle
- Walter de Gruyter GmbH (CrossRef)
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author_facet |
Braehmer, Uwe Braehmer, Uwe |
---|---|
author |
Braehmer, Uwe |
spellingShingle |
Braehmer, Uwe Communications Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” Arts and Humanities (miscellaneous) Communication |
author_sort |
braehmer, uwe |
spelling |
Braehmer, Uwe 1613-4087 0341-2059 Walter de Gruyter GmbH Arts and Humanities (miscellaneous) Communication http://dx.doi.org/10.1515/comm-1988-0106 <jats:title>Summary</jats:title> <jats:p> Exceptionel, social functions of readerships make a readership analysis of two communication professional magazines most interesting. The readers are journalists and public relations experts. The subscribers were asked in written form in two structural surveys as to their reading habits and estimation of the topics with regard to the professional magazines „Journalist“ and „PR Magazin“. The first one is the official publication of the German Organization of Journalists DJV, the second is published in close cooperation with the German Public Relations Society DPRG. The data concerning a normal structural survey of the readers is upgraded because professional magazines were examined which are made by respectively created with the assistance of two recognized professional institutions. It gives the possibility to get some information about journalists and public relations experts who are the opinion leader in Germany.</jats:p> Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” Communications |
doi_str_mv |
10.1515/comm-1988-0106 |
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Online |
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Kunst und Kunstgeschichte Philosophie Technik |
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imprint |
Walter de Gruyter GmbH, 1988 |
imprint_str_mv |
Walter de Gruyter GmbH, 1988 |
issn |
1613-4087 0341-2059 |
issn_str_mv |
1613-4087 0341-2059 |
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English |
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Walter de Gruyter GmbH (CrossRef) |
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1988 |
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Walter de Gruyter GmbH |
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ai |
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Communications |
source_id |
49 |
title_sub |
Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” |
title |
Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” |
title_unstemmed |
Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” |
title_full |
Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” |
title_fullStr |
Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” |
title_full_unstemmed |
Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” |
title_short |
Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” |
title_sort |
meinungsbildner und multiplikatoren : ergebnisse einer stammleser-befragung der branchenmedien „journalist” und „pr-magazin” |
topic |
Arts and Humanities (miscellaneous) Communication |
url |
http://dx.doi.org/10.1515/comm-1988-0106 |
publishDate |
1988 |
physical |
83-92 |
description |
<jats:title>Summary</jats:title>
<jats:p> Exceptionel, social functions of readerships make a readership analysis of two communication professional magazines most interesting. The readers are journalists and public relations experts. The subscribers were asked in written form in two structural surveys as to their reading habits and estimation of the topics with regard to the professional magazines „Journalist“ and „PR Magazin“. The first one is the official publication of the German Organization of Journalists DJV, the second is published in close cooperation with the German Public Relations Society DPRG. The data concerning a normal structural survey of the readers is upgraded because professional magazines were examined which are made by respectively created with the assistance of two recognized professional institutions. It gives the possibility to get some information about journalists and public relations experts who are the opinion leader in Germany.</jats:p> |
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SOLR | |
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author | Braehmer, Uwe |
author_facet | Braehmer, Uwe, Braehmer, Uwe |
author_sort | braehmer, uwe |
container_issue | 1 |
container_start_page | 83 |
container_title | Communications |
container_volume | 14 |
description | <jats:title>Summary</jats:title> <jats:p> Exceptionel, social functions of readerships make a readership analysis of two communication professional magazines most interesting. The readers are journalists and public relations experts. The subscribers were asked in written form in two structural surveys as to their reading habits and estimation of the topics with regard to the professional magazines „Journalist“ and „PR Magazin“. The first one is the official publication of the German Organization of Journalists DJV, the second is published in close cooperation with the German Public Relations Society DPRG. The data concerning a normal structural survey of the readers is upgraded because professional magazines were examined which are made by respectively created with the assistance of two recognized professional institutions. It gives the possibility to get some information about journalists and public relations experts who are the opinion leader in Germany.</jats:p> |
doi_str_mv | 10.1515/comm-1988-0106 |
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finc_class_facet | Kunst und Kunstgeschichte, Philosophie, Technik |
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format_dezwi2 | Article, E-Article |
format_finc | Article, E-Article |
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id | ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTUxNS9jb21tLTE5ODgtMDEwNg |
imprint | Walter de Gruyter GmbH, 1988 |
imprint_str_mv | Walter de Gruyter GmbH, 1988 |
institution | FID-MEDIEN-DE-15, DE-Pl11, DE-Rs1, DE-105, DE-14, FID-BBI-DE-23, DE-Ch1, DE-L229, DE-D275, DE-Bn3, DE-Brt1, DE-D161, DE-Gla1, DE-Zi4, DE-15 |
issn | 1613-4087, 0341-2059 |
issn_str_mv | 1613-4087, 0341-2059 |
language | English |
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mega_collection | Walter de Gruyter GmbH (CrossRef) |
physical | 83-92 |
publishDate | 1988 |
publishDateSort | 1988 |
publisher | Walter de Gruyter GmbH |
record_format | ai |
recordtype | ai |
series | Communications |
source_id | 49 |
spelling | Braehmer, Uwe 1613-4087 0341-2059 Walter de Gruyter GmbH Arts and Humanities (miscellaneous) Communication http://dx.doi.org/10.1515/comm-1988-0106 <jats:title>Summary</jats:title> <jats:p> Exceptionel, social functions of readerships make a readership analysis of two communication professional magazines most interesting. The readers are journalists and public relations experts. The subscribers were asked in written form in two structural surveys as to their reading habits and estimation of the topics with regard to the professional magazines „Journalist“ and „PR Magazin“. The first one is the official publication of the German Organization of Journalists DJV, the second is published in close cooperation with the German Public Relations Society DPRG. The data concerning a normal structural survey of the readers is upgraded because professional magazines were examined which are made by respectively created with the assistance of two recognized professional institutions. It gives the possibility to get some information about journalists and public relations experts who are the opinion leader in Germany.</jats:p> Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” Communications |
spellingShingle | Braehmer, Uwe, Communications, Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin”, Arts and Humanities (miscellaneous), Communication |
title | Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” |
title_full | Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” |
title_fullStr | Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” |
title_full_unstemmed | Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” |
title_short | Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” |
title_sort | meinungsbildner und multiplikatoren : ergebnisse einer stammleser-befragung der branchenmedien „journalist” und „pr-magazin” |
title_sub | Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” |
title_unstemmed | Meinungsbildner und Multiplikatoren : Ergebnisse einer Stammleser-Befragung der Branchenmedien „journalist” und „pr-magazin” |
topic | Arts and Humanities (miscellaneous), Communication |
url | http://dx.doi.org/10.1515/comm-1988-0106 |