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Why Storytelling Matters? - The Anatomy of a Great Story - Storytelling for Product Design - The Emotional Aspect of Product Design - Defining and Structuring Experiences with Dramatury - Using Characters in Product Design - Defining the Setting and Context of Your Product - Storyboarding for Product Design - Visualizing the Shape of Your Product Experience - Applying Main Spots and Subplots to User Journeys and Flows - Choose-Your-Own-Adventure Stories and Modular Design - Allplying Scene Structure to Wireframes, Designs, and Prototypes - Presenting and Sharing Your Story. -- By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this book takes you on a journey to explore why storytelling matters and how you can apply it to your multi-device design projects and to your organization. For UX designers who want to learn how to apply simple storytelling tools, this comprehensive guide is a must. - Understand the role of storytelling and why it matters in multi-device design - Learn how to apply storytelling principles and tools to your project - Define multi-device interaction design, and create a better user experience across devices - Use storytelling principles to tell, sell, and present your multi-device design work - Take advantage of case studies and examples of DOs and DON'Ts |
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Dahlström, Anna, Storytelling in design: defining, designing, and selling multidevice products, Why Storytelling Matters? - The Anatomy of a Great Story - Storytelling for Product Design - The Emotional Aspect of Product Design - Defining and Structuring Experiences with Dramatury - Using Characters in Product Design - Defining the Setting and Context of Your Product - Storyboarding for Product Design - Visualizing the Shape of Your Product Experience - Applying Main Spots and Subplots to User Journeys and Flows - Choose-Your-Own-Adventure Stories and Modular Design - Allplying Scene Structure to Wireframes, Designs, and Prototypes - Presenting and Sharing Your Story. -- By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this book takes you on a journey to explore why storytelling matters and how you can apply it to your multi-device design projects and to your organization. For UX designers who want to learn how to apply simple storytelling tools, this comprehensive guide is a must. - Understand the role of storytelling and why it matters in multi-device design - Learn how to apply storytelling principles and tools to your project - Define multi-device interaction design, and create a better user experience across devices - Use storytelling principles to tell, sell, and present your multi-device design work - Take advantage of case studies and examples of DOs and DON'Ts, User interfaces (Computer systems), Product design, New products Marketing, Storytelling Psychological aspects, New products ; Marketing, Storytelling ; Psychological aspects, Erzählen, Benutzeroberfläche, Produktgestaltung, Design |
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Storytelling in design: defining, designing, and selling multidevice products |
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Storytelling in design defining, designing, and selling multidevice products |
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Storytelling in design defining, designing, and selling multidevice products Anna Dahlström |
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Storytelling in design defining, designing, and selling multidevice products Anna Dahlström |
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Storytelling in design defining, designing, and selling multidevice products Anna Dahlström |
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Storytelling in design |
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storytelling in design defining, designing, and selling multidevice products |
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defining, designing, and selling multidevice products |
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Storytelling in design: defining, designing, and selling multidevice products |
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User interfaces (Computer systems), Product design, New products Marketing, Storytelling Psychological aspects, New products ; Marketing, Storytelling ; Psychological aspects, Erzählen, Benutzeroberfläche, Produktgestaltung, Design |
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User interfaces (Computer systems), Product design, New products, Storytelling, New products ; Marketing, Storytelling ; Psychological aspects, Marketing, Psychological aspects, Erzählen, Benutzeroberfläche, Produktgestaltung, Design |
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